Fairtrade Football at Edinburgh Uni

Edinburgh University People & Planet society celebrated World Fairtrade Day on May 12th with a Fairtrade football tournament on the Meadows. Last tournament’s runners up, the Edinburgh Revue Comedians, returned to take on People & Planet FC and English Literature Society who were making their debut appearance in the world of Fairtrade football.

Fairtrade Football in action at Edinburgh Uni

Fairtrade Football in action at Edinburgh Uni

On a rare sunny day in Edinburgh the three teams took time out from exam revision to compete for prizes of Fairtrade cava, honey ale and chocolates which were kindly donated by Scotmid Cooperative, and Fairtrade Ying Yang footballs donated by Fair Corp. Halftime bananas and brazil nuts were also provided by Equal Exchange.

Fairtrade Football Tournament at Edinburgh Uni

Fairtrade Football Tournament at Edinburgh Uni

The Comedians suffered an unlikely early defeat to the tournament’s underdogs, English Literature Society, but regained their composure to win three consecutive games to claim the title. People & Planet FC finished a close second after a couple of tense end-to-end matches, with their vocal support from the sidelines spurring them on to a 5-2 drubbing of Lit Soc.

Thanks to everyone involved and to Fair Corp for providing the Fairtrade Footballs.

Joel Sharples, Edinburgh University Student

For a Fairtrade football click here

Fairtrade Football Tournament at Edinburgh University

On Saturday March 3rd People & Planet at Edinburgh University hosted a Fairtrade football tournament to celebrate Fairtrade fortnight.

As part of a programme of events at the university that included Fairtrade chocolate truffle making, a Fairtrade café in the Chaplaincy and a keynote speech from Fiona Hyslop MSP, the Cabinet Secretary for Culture and External Affairs, around 45 Edinburgh students shunned a Saturday morning lie-in in favour of the hallowed turf of The Meadows.

With groups as diverse as the Socialist Society, The Student newspaper and the Edinburgh Revue represented on the pitch there were rivalries to be stoked and old scores to settle, but most importantly the tournament brought Edinburgh’s student community together in mutual appreciation of the simple pleasures of a weekend kickabout in the park.

Eight mixed teams competed for the grand prize of a crate of Fairtrade honey ale, with the runners-up happy to walk away with a bottle of Fairtrade South African cava. The final was as close as they come with the skilful but wheezing Edinburgh Revue comedians just losing out on penalties to the tough-tackling and pacy Seager FC after a tense 1-1 draw.

The use of Fairtrade-certified footballs in the tournament was a gentle reminder of how much our everyday lives are intertwined with those of people who may live far away yet whose labour, and often exploitation, we depend on for our nutrition, work and leisure.

Fairtrade Football - ETHLETIC Premier Fairtrade Football

Fairtrade Football - ETHLETIC Premier Fairtrade Football

Football doesn’t have the best reputation as a sport, but that is usually due to the racism, sexism, homophobia and ostentatious materialism that are often associated with it. The provenance of the physical object on which the game depends is rarely considered, yet the tools of the trade of the Premier League superstars are manufactured by workers, usually in Pakistan or China, who earn less in a year than the footballers earn from one training session.

Through our celebration of Fairtrade football we hopefully brought a bit more attention to this fact and demonstrated that there is a fairer alternative. The beautiful game doesn’t have to have an ugly underbelly, and as the most popular sport in the world it is in a unique position to act as a vehicle of social change.

Guest Blog from Joel Sharples, Edinburgh University Student

Check out a Fairtrade Football now

Drink, Eat, Wear & Play - Take a Step for Fairtrade Fortnight (27 Feb - 11 March)

I was wondering what to write about for next week’s Fairtrade Fortnight and the Fairtrade Foundation‘s Take a Step campaign. What brands should I talk about? What steps have I taken for Fairtrade? What steps are our customers making?

Fairtrade Foundation - Take a Step in 2012

Fairtrade Foundation - Take a Step in 2012


What I realised was that there was so much I could talk about, which has got to be a good thing. For one the Fairtrade label is now well known and I can now buy with confidence in so many shops and cafes. From the coffee we freshly make in the office every morning (Sainsbury’s Fairtade So Organic, Percol, Cafe Direct - we do like to mix it up) to the tea and instant coffee I drink at home from Clipper and the bananas and flowers I buy from Waitrose. We can now even nibble on Harry’s Nuts, Cadbury’s Dairy Milk and wash ourselves in Visionary Soap. all which makes it easy to take a step for Fairtrade.

Percol Fairtrade Coffee

Percol Fairtrade Coffee

Fairtrade is established in fashion too, writing this I’m even wearing my favourite pair of purple Fairtrade Pants to Poverty and a Fairtrade organic cotton tshirt from SPUK and in my wardrobe I’ve got lots of things from People Tree. And this morning I’ve just read a double page spread in the Metro on Fairtrade fashion including Fairtrade gold jewellery, so it’s easy to step out in Fairtrade style.

Fairtrade Pants to Poverty

Fairtrade Pants to Poverty

We were really excited when the Fairtrade Foundation told us about this year’s theme Take a Step - it fits our Fairtrade footballs and Fairtrade trainers perfectly as both are foot-based. Over the country we have thousands of customers taking Fairtrade steps, everytime they put their ETHLETIC trainers on.

In the office we tried to estimate how many steps people over the years in had taken our trainers, but the numbers got so big and confusing that we had to give up. How often do people wear our trainers versus their other shoes was just the tip of the discussion! It’s safe to say there have been millions and millions of Fairtrade steps in our ETHLETIC shoes over the years.

ETHLETIC Trainers - Fairtrade Trainers

ETHLETIC Trainers - Fairtrade Trainers

Plus there are hundreds of schools and football clubs up and down the country playing with our Fairtrade footballs and sportsballs - so how many steps have there been during those games for Fairtrade? We didn’t even try to work this one out, how many steps do primary school kids take in a game versus a youth club game was just one conundrums we asked?

Fairtrade Football - Premier High Vis Fairtrade Football

Fairtrade Football - Premier High Vis Fairtrade Football

So what steps can you take for Fairtrade? Well there’s no excuse, every time you walk into shop or cafe look out for the Fairtrade mark and buy Fairtrade. If it isn’t there ask the retailer nicely why they don’t stock Fairtrade or even write to their head office - little steps will become big steps and retailers will listen.

Take a step now and get involved with Fairtrade Fortnight - register your steps here

Shop Fairtrade Trainers now

Shop Fairtrade Footballs now



What the Papers Say…

As the New Year is creeping up on us, we have decided to reflect on the fantastic coverage we have recently had.

During the summer we featured in The Times Style magazine displaying our ethical trainers in their men’s section. In October our Fairtrade Hi-Top trainers were vibrantly presented in the Telegraph’s Christmas Guide and Marie Claire included us in their ‘guilt-free guide’ to Christmas presents for their December issue.




Fellow ethical company People Tree also featured our eco-friendly trainers in their Autumn Winter 2011 catalogue! We are very excited to see what 2012 brings us and will keep you updated with our news along the way. Keep an eye out for our products in the media and let us know your thoughts!







We wish you a Merry Christmas from us here at Fair Corp.

Check out our range of ethical trainers now!

Spotted - Our Fairtrade Balls in Co-op!

I was really pleased that Co-operative Food opened a new store at the top of my road in Brighton, they’re an ethical business like us, and they stock a great range of Fairtrade goods including great Fairtrade wines!

In the past we’ve supplied The Co-Operative with bespoke footballs and rugby balls, but I was surprised when the first thing I saw when I walked in was a big picture of some kids having fun with our Fairtrade rugby balls! We’re going to try and find out who and what this community group is.

Our Fairtrade Rugby Balls - Pictured in our local Co-operative Food

Our Fairtrade Rugby Balls - Pictured in our local Co-operative Food

Supermarkets should do more to stock Fairtrade products but we as customers need to show there is a strong demand for them. So next time you’re in the supermarket, make sure there’s lots of Fairtrade brands in your basket.

Check out our ethical Fairtrade rugby balls.

We also offer a promotional football / sports ball service for orders over 300 balls.

Christmas Delivery Times

We realise Christmas can be a chaotic and crazy time – there is, after all, so much to organise and enjoy! Fair Corp are trying to make this frantic, festive season that bit easier for you by offering 1st Class Royal Mail delivery until the 21st December and next day confirmed delivery on 22nd - 23rd (order cut off by 2pm on 23rd) so you can be assured to get your last minute buys in time for Christmas Day!

Why wait?

However, if you want to be organised now, check out our fantastic ethical and eco-friendly gifts in our Christmas Shop!

Grab a great bargain today for the perfect ethical Christmas present for him, the best eco-friendly Christmas gift for her or a fab Fairtrade Christmas gift for kids!

Pants to Poverty!

Just in time for Christmas, Fair Corp are offering you a new line of ethical, Fairtrade fashion in the form of organic underwear! We are selling a fantastic range bought to you by our friends at Pants to Poverty who are passionate about making poverty history.

Their Fairtrade pants are cool, classic and completely ethical, so not only will you look great wearing these timeless pants but you will feel great and guilt-free too!

£1 is donated to the Pants to Poverty charity for every pair sold which supports their farmer projects in India.

We are offering a great, new range of the Pants to Poverty’s collection available for both men and women. Take a look at the classic, Fairtrade and organic cotton pants today for the perfect ethical Christmas present.

Red Light Campaign Fashion Show

Last week Fair Corp’s friend Jo headed to East London for Traffick-Stopping Vintage – an ethical fashion event organised by Red Light Campaign.

Using ethical fashion to bring the issue of human trafficking to the fore, the Red Light Campaign was encouraging consumers to question the labour behind the label, and promoting beautiful clothes which are made from sustainable fabrics by fairly treated workers.

Held in the glamorous Avalon in the heart of Shoreditch, the evening started with talks from Ann Hamilton, the General Manager of the Human Trafficking Foundation and sustainable fashion expert Amisha Ghadiali. This was followed by a catwalk featuring leading ethical designers such as From Somewhere, People Tree, and ETHLETIC as well as donated products from Lily Cole which were auctioned to raise funds for the campaign.

ETHLETIC trainers looked great on the catwalk, paired with a cropped bomber jacket and faux leather leggings.

The show raised approximately £2,500!

After the fashion show we caught up with Talia Chain, founder of Red Light Campaign who told us all about their passion for ethical fashion…

Why did you feel it was important for Red Light Campaign to focus on sustainable fashion?

Firstly Red Light Campaign understands the excitement and draw of fashion which engages people in the way other mediums cannot. Fashion has given us a platform in a wider audience to bring to the fore issues about human trafficking.  Secondly, ethical fashion asks the consumer to question the labour behind the label and the ethics of prioritizing, consumption and production over humanity.

Red Light Campaign promotes the idea that a beautiful piece of clothing can be made from sustainable fabrics, by fairly treated workers and will last through the seasons moving from one loving owner to the next.

What are your favourite ethical fashion brands?

Well we love so many! I started buying ETHLETIC trainers long before I knew much about ethical fashion - they are great. The ethical fashion boutique Fashion Compassion sell beautiful clothes and we also love some of the bigger names such as Ada Zanditon, Emesha, From Somewhere and People Tree.  One of our favourite new designers is Jennifer Sturrock who sells stunning jewellery as well as clothes.

What are the charity’s plans for the future?

The charity has a variety of plans for the future.  We are looking forward to collaborations with other human trafficking charities where we will be showcasing our photographs as well as coordinating another fashion show next year in time for anti-slavery week. During Christmas and the New Year we will be expanding our exhibition by working with the Helen Bamber Foundation’s photographic society. The foundation is focused on the rehabilitation of survivors of torture and, among many other projects, co-ordinates groups where the survivors have a creative outlet. The society will be taking photos, which we will add to our exhibition under their name, about their identity using their relationship to clothes.

Finally, Fair Copr readers would love to keep updated on your news – do you have plans to hold any other ethical fashion fundraising events?

Definitely. We have had much interest in doing collaborations with ethical fashion designers for the coming year which we are in the process of organising.  We will also organise another fashion show on a larger scale in time for Anti-Slavery Day next year jointly with another charity soon to be announced.

We can’t wait to hear more from the Red Light Campaign – so watch this space and check out our range of ETHLETIC ethical trainers now!


(Photo - Claudia by Michael Baron)

Fair Christmas Countdown!

Christmas is all about giving and here at Fair Corp we are feeling very festive. We are giving away a prize a day from Monday 5th December till Friday 23rd December which is our last day of ordering before Christmas!

Keep your eyes open on Twitter by following us @ETHLETICshoes and Facebook  for your chance to grab a last minute freebie to give to your friends and family this Christmas! We’re giving away everything from fantastic organic socks to our classic Fairtrade trainers and sportsballs.

Don’t miss out – comment on our daily Facebook notices or retweet us on Twitter to enter in our regular Christmas competitions.

If you fancy giving your loved ones an ethical gift anyway – check out our fantastic Christmas Shop and order before the 23rd December* to receive your gifts in time for Christmas for those last minute buys. 

We wish you a very Merry Christmas from everyone here at Fair Corp Towers!


Terms & Conditions:

  • Prizes are subject to availability
  • Restricted to one winner per day
  • All competition entries will close at midnight of the day they were posted
  • Winners will be announced the day after the competition is posted
  • One winner will be selected at random from either the Facebook or Twitter entries
  • Last day of competitions is 23rd December 2011
*We are offering standard delivery (Royal Mail 1st Class) until 21st December then next day confirmed delivery from 22nd to 23rd by 2pm.