I was wondering what to write about for next week’s Fairtrade Fortnight and the Fairtrade Foundation‘s Take a Step campaign. What brands should I talk about? What steps have I taken for Fairtrade? What steps are our customers making?
What I realised was that there was so much I could talk about, which has got to be a good thing. For one the Fairtrade label is now well known and I can now buy with confidence in so many shops and cafes. From the coffee we freshly make in the office every morning (Sainsbury’s Fairtade So Organic, Percol, Cafe Direct - we do like to mix it up) to the tea and instant coffee I drink at home from Clipper and the bananas and flowers I buy from Waitrose. We can now even nibble on Harry’s Nuts, Cadbury’s Dairy Milk and wash ourselves in Visionary Soap. all which makes it easy to take a step for Fairtrade.
Fairtrade is established in fashion too, writing this I’m even wearing my favourite pair of purple Fairtrade Pants to Poverty and a Fairtrade organic cotton tshirt from SPUK and in my wardrobe I’ve got lots of things from People Tree. And this morning I’ve just read a double page spread in the Metro on Fairtrade fashion including Fairtrade gold jewellery, so it’s easy to step out in Fairtrade style.
We were really excited when the Fairtrade Foundation told us about this year’s theme Take a Step - it fits our Fairtrade footballs and Fairtrade trainers perfectly as both are foot-based. Over the country we have thousands of customers taking Fairtrade steps, everytime they put their ETHLETIC trainers on.
In the office we tried to estimate how many steps people over the years in had taken our trainers, but the numbers got so big and confusing that we had to give up. How often do people wear our trainers versus their other shoes was just the tip of the discussion! It’s safe to say there have been millions and millions of Fairtrade steps in our ETHLETIC shoes over the years.
Plus there are hundreds of schools and football clubs up and down the country playing with our Fairtrade footballs and sportsballs - so how many steps have there been during those games for Fairtrade? We didn’t even try to work this one out, how many steps do primary school kids take in a game versus a youth club game was just one conundrums we asked?
So what steps can you take for Fairtrade? Well there’s no excuse, every time you walk into shop or cafe look out for the Fairtrade mark and buy Fairtrade. If it isn’t there ask the retailer nicely why they don’t stock Fairtrade or even write to their head office - little steps will become big steps and retailers will listen.
Take a step now and get involved with Fairtrade Fortnight - register your steps here
Shop Fairtrade Trainers now
Shop Fairtrade Footballs now