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Fairtrade - What is Fairtrade? The Fairtrade Foundation & More

What is Fairtrade?
Fairtrade schemes ensure our hard-working producers receive a decent wage for their labour. It provides people in the developing world improved working conditions whilst enhancing local sustainability to help boost community lifestyles.

Who are the Fairtrade Foundation?
The Fairtrade Foundation is a charity who is the UK member of Fairtrade Labelling Organisations Fairtrade MarkInternational (FLO). Their aim is to overcome poverty and unjust trading worldwide by overseeing organisation's trading methods. Certification and product labelling, through the FAIRTRADE Mark, are the principal tools for their development targets. The support of organisations of producers and consumers in a citizen's movement for change is fundamental to their work.

What does the Fairtrade Foundation do?
According to their website, "the Fairtrade Foundation is a development organisation committed to tackling poverty and injustice through trade, and the UK member of Fairtrade Labelling Organisations International (FLO)."
It is the licensing body that allows companies to display the famous Fairtrade label on their products.

What is the difference between Fairtrade and Fair Trade?
The term FAIRTRADE or Fairtrade can only be applied where a product displays the official FAIRTRADE mark outlined above.  At Fair Corp all of our sports balls are FAIRTRADE as they carry the official FAIRTRADE mark. Our ETHLETIC trainers carries the FAIRTRADE mark under the composite rules where a product contains constituent parts that are FAIRTRADE certified, in this case the cotton canvas of the trainers.

If FLO have not defined specific Fairtrade criteria for a certain product or raw material then it is possible for third parties to establish their own independent Fair Trade projects. In these cases the product or material may not be described as FAIRTRADE but can be called Fair Trade or fairly traded.

An example is with our rubber products; our sourcing partners at Fair Deal Trading established the world's first Fair Trade rubber project when Martin Kunz identified rubber as an ideal raw material to apply a Fair Trade arrangement to.

After visiting several rubber plantations Martin established a criteria whereby Fair Deal Trading paid a premium on every kilo of rubber purchased. This premium now feeds a welfare fund that pays for health and welfare projects for rubber tappers and their families. To read more about how the Fair Trade rubber premium is spent please click here.

Likewise our ETHLETIC trainers are constructed under a Fair Trade project in Pakistan where a premium is paid on every pair of shoes made which supports health and welfare projects for all workers and their families.

For more information on Fairtrade visit the Fairtrade Foundation website.

To find out about how our producers benefit from Fairtrade / Fairtrade - please visit our Producer Stories page.